Search engine optimization is the term used to describe a set of processes that aim in optimizing a website for search engines. Off page optimization refers to techniques that can be used to improve the position of a web site in the search engine results page (SERPs). SEO is important not only for getting high quality visitors but it is also a way to increase the credibility of a website and to expand brand awareness.

Some think Off-page optimization is only huge number of link building for a website but this is not always true. In general, off Page optimization has to do with promotion methods – beyond website design –for the purpose of ranking a website higher in the search results.

As Google’s page rank (PR) largely depends on number of quality back-links so it is very important to create back-links which must be in white hat way.

Off page optimization

What is Off Page Optimization?
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